Bill’s: Birmingham Bullring
Restaurant refurbishment introducing a retractable dining area and updated branding.
The project
Bill’s asked us to deliver an update and refresh of their existing restaurant at the Bullring in Birmingham. The aim was to modernise the space in line with the brand’s evolving style while also improving how the restaurant functions for customers and staff.
What we did
Working closely with the client, we carried out a refurbishment that enhanced both the visual identity and the practical use of the space. A key element of the project was the installation of a new retractable dining area, designed to expand the restaurant’s outdoor seating and make the most of its prominent Bullring location.
The result
The refreshed restaurant now reflects Bill’s updated branding while offering greater flexibility for dining. The new retractable area allows the restaurant to accommodate more guests and take advantage of outdoor dining throughout the year.
Why it matters
By improving both the look and functionality of the restaurant, the project helps Bill’s maximise the potential of its location, creating a better customer experience while enabling the business to increase capacity and revenue.
